What We Do
There are countless avenues through which a project can reach its audience, and when it comes to engaging the queer community, we’re meticulous in our approach.
We tailor our services to each client, designing campaigns and experiences that not only reach desired audiences, but resonate far beyond the life of our partnership.
Targeted exposure across a full range of digital outlets, national and regional magazines and newspapers, syndicated services, broadcast media and podcasts. Provide expert insight and feedback throughout various phases of each campaign including reviewing of scripts, creative content and written materials, social media copy, advertising materials and partnership opportunities.
Publicity Campaigns
Red, White & Royal Blue
Prime Video
This extensive LGBTQ+ publicity campaign involved securing and sharing casting announcements, trailer coverage, talent and filmmaker interviews, exclusive clip placements and reviews.
Social Media Influencer Outreach
Paid and organic exposure on Instagram, TikTok, Facebook, X, YouTube and Threads via our diverse and expansive influencer network. Partnerships include invitations to advance screenings, pre-release music listening sessions, talent meet-and-greets and larger activations.
Mean Girls
Paramount Pictures
LGBTQ+ influencers attended the film’s pink carpet premiere, special events and activations and advance word-of-mouth screenings, resulting in significant social media coverage across all platforms.
Tastemaker & Community Engagement
Extensive grassroots engagement with community and cultural leaders as well as tastemakers in specific markets throughout the country.
“I Like To Watch” ft. “Black Mirror”
Netflix
TKG partnered with local LGBTQ+ non-profit organizations and community groups to invite leadership, staff and supporters to attend a live taping of the “I Like To Watch” series with drag superstars Trixie Mattel and Katya in support of Netflix’s “Black Mirror” Season 6.
Nightlife Promotional Events
Release parties and promotional experiences at popular bars and clubs in over thirty major markets create a swell of local visibility that culminates in a large national presence.
Rockstar
Dolly Parton
Butterfly Records
TKG organized promotional events at LGBTQ+ nightlife venues across the country to promote the album’s release. These dedicated Dolly nights featured drag queen performances and swag giveaways.
DJ Servicing
Comprehensive network of DJ and VJ contacts for playlisting as well as strategic in-venue plays at cafes, restaurants, retail outlets, bars, lounges and clubs.
“Favorite Kind of High” (David Guetta Remix)
Kelly Clarkson
Atlantic Records
We digitally serviced the remix to our curated list of DJs who play in various influential LGBTQ+ spaces across the country, including select Billboard DJ reporters.
Talent Performances & Appearances
Talent booking at clubs, bars and major community events.
“Don’t Say Love”
Leigh-Anne
Warner Records
Supporting the release of her solo debut single, TKG coordinated in-venue appearances with Leigh-Anne in Los Angeles and New York.
Pride Street Teams & Brand Ambassadors
Deployment of representatives for personal, on-the-street promotion, distribution and engagement with a project’s target audience.
No Hard Feelings
Sony Pictures
TKG hired brand ambassadors dressed in custom t-shirts for hand-to-hand distribution of promotional materials at Pride festivals and parades in four markets.
Special Events & Organizations
Partnerships with a wide range of LGBTQ+ organizations as well as sponsorships of Pride parades and festivals, film festivals, fundraisers and special events.
Baby Tate Presents – Sexploration: The Musical
Baby Tate
Warner Records
TKG made meaningful connections between the artist and various major LGBTQ+ organizations via live performances at fundraising events, livestream interviews, and social media support of impactful community initiatives.