What We Do
There are countless avenues through which a project can reach its audience, and when it comes to engaging the queer community, we’re meticulous in our approach.
We tailor our services to each client, designing campaigns and experiences that not only reach desired audiences, but resonate far beyond the life of our partnership.
Targeted exposure across a full range of digital outlets, national and regional magazines and newspapers, syndicated services, broadcast media and podcasts. Provide expert insight and feedback throughout various phases of each campaign including reviewing of scripts, creative content and written materials, social media copy, advertising materials and partnership opportunities.
Publicity Campaigns
Cyndi Lauper
Our extensive LGBTQ+ publicity campaign focused on garnering coverage superstar Cyndi Lauper's 2024 projects including the Paramount+ documentary Let The Canary Sing and the Girls Just Wanna Have Fun Farewell Tour. Interviews with the music legend resulted in dozens of print and digital hits.
Social Media Influencer Outreach
Paid and organic exposure on Instagram, TikTok, Facebook, X, YouTube and Threads via our diverse and expansive influencer network. Partnerships include invitations to advance screenings, pre-release music listening sessions, talent meet-and-greets and larger activations.
Gladiator II
Paramount Pictures
Popular LGBTQ+ fitness influencers were engaged to create content for TikTok and Instagram to show how to get a 'Gladiator Body.'
Tastemaker & Community Engagement
Extensive grassroots engagement with community and cultural leaders as well as tastemakers in specific markets throughout the country.
“I Like To Watch” ft. “Black Mirror”
Netflix
TKG partnered with local LGBTQ+ non-profit organizations and community groups to invite leadership, staff and supporters to attend a live taping of the “I Like To Watch” series with drag superstars Trixie Mattel and Katya in support of Netflix’s “Black Mirror” Season 6.
Nightlife Promotional Events
Release parties and promotional experiences at popular bars and clubs in over thirty major markets create a swell of local visibility that culminates in a large national presence.
Wicked: The Soundtrack
Republic Records
Promotional release events were held at LGBTQ+ nightlife venues across the country to promote the soundtrack's release. Select events also featured drag queen lip-sync performances from Manila Luzon, Jackie Cox, Jan Sport and Kylie Sonique Love.
DJ Servicing
Comprehensive network of DJ and VJ contacts for playlisting as well as strategic in-venue plays at cafes, restaurants, retail outlets, bars, lounges and clubs.
“Midnight Ride”
Orville Peck ft. Kylie Minogue
Warner Records
We digitally serviced the track to our curated list of DJs who play in various influential LGBTQ+ spaces across the country.
Talent Performances & Appearances
Talent booking at clubs, bars and major community events.
“Come Alive”
Alice Chater
Epic Records
TKG coordinated a music video release event at Rocco's in West Hollywood. LGBTQ+ influencers were invited to attend and meet Alice, creating personal connections and expanding the reach of the event to millions of social media followers.
Pride Street Teams & Brand Ambassadors
Deployment of representatives for personal, on-the-street promotion, distribution and engagement with a project’s target audience.
Borderlands
Lionsgate
Costumed street teams were organized at Pride events in four markets to engage crowds and create buzz for the upcoming film. Promo items were distributed and brand ambassadors posed for photos with attendees, including celebrities such as Lizzo and Lance Bass.
Special Events & Organizations
Partnerships with a wide range of LGBTQ+ organizations as well as sponsorships of Pride parades and festivals, film festivals, fundraisers and special events.
Bright Light Bright Light
The popstar and DJ was booked to spin and perform at multiple LGBTQ+ special events in New York leading up to and during Pride month, including National HIV Testing Day in Union Square hosted by Callen-Lorde.